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News |  31 May 2012 19:55 |  By RnMTeam

iMusti partners Shemaroo Entertainment to distribute Hindi movies in US & Canada

MUMBAI: Online music portal iMusti has announced a partnership with Shemaroo Entertainment.

With this association, the music portal will distribute the latter’s collection of more than 500 classic Hindi and contemporary titles on DVDs and VCDs in USA and Canada.The titles include famous movies like ‘Aag’, ‘Barsaat’, ‘Mugal-e-Azam’, ‘Awara’, ‘Bobby’, ‘Guide’ and ‘Jewel Thief’ and will also comprise a compilation from the series of Raj Kapoor, Dev Anand, Rajesh Khanna, Amitabh Bachchan, Rekha, Jeetendra, Dilip Kumar, Hema Malini, Sunil Dutt, Dharmendra, Shashi Kapoor, Aamir Khan amongst others.

iMusti will also sell Shemaroo's regional collection including Marathi, Gujarati, Punjabi and Bengali albums.

iMusti Inc founder & CEO Samir Khandwala said, “We are very thrilled about this latest step in our long-standing partnership with a leading label like Shemaroo. The tie-up is in line with our strategy to broaden the horizons into incomparable genres of golden Hindi Cinema thereby providing our patrons with extensive options to choose from. We all intend to spread this message to all our consumers that they should discourage piracy and only use licensed content as much as possible.”

Shemaroo Entertainment director Hiren Gada said, “Being a part of entertainment industry for around 50 years now we have a deep understanding of consumer behavior. So as a part of our strategy, we have been making constant efforts to be present on every platform wherever our consumers are present. Through this tie up we will offer original high quality content on an affordable price point.”