I-Rock faces 70% sponsorship cut this year
MUMBAI: As one of India's coveted rock competitions - �The Independence Rock' - prepares to enter its twenty fourth year starting 2 September in Bangalore, it will sadly be a low point for the competition as far as sponsorships go.
There is a complete slowdown in the industry, so sponsors are re-examining where they put money,... says I-Rock Founder and E-18 CEO Farhad Wadia. The sponsorship cut has been as high as 70 per cent this year, revealed Wadia.
Though we are touring every city, we are not doing open air shows in every city because that costs a fortune,... said Wadia. There have been no major changes, and competition is likely to progress as usual through its various legs in Kolkata, Bangalore, Delhi, Pune and Mumbai. However, the ticket prices have been increased by Rs 30 – but that's not really going to bring me a fortune,... adds Wadia
Having said that, we are doing it the way we always do it, and we are doing it in Mumbai the way we always do it – so it ends with the big bands,... he added. The finale is scheduled for October 4 at Chitrakoot Grounds where pro bands like Motherjane, Soulmate, Bhayanak Maut, Silver, Demonic Resurrection will take the stage. The gratification for the winning bands remains the same as last year
Compared to last year's I-rock list of sponsors, which included brands like Airtel, Compaq and Lee Cooper, this year it's beverage company Appy Fizz and Grappy Fizz which have come over as title sponsors.
Schedule I-Rock 2009 (Dates- Venue- Bands)
Bangalore
September 2 – Opus – Pralayh, Ek, Inner Sanctum & Audio File
September 3 - B Flat – Public Issue, Eccentric Pendulum, Theorised & Crimson Wood
September 4 - B Flat – Winners of Bangalore Pub Round
Kolkata
September 9 – La Dolce Vita – Safire, Gravy Theory, Kaivalya & The Cynical Recess
September 10 – La Dolce Vita – Diatribe, Divine Connection, Beyond Dharma & Dark Horizon
September 11 – La Dolce Vita – Winners of Kolkata Pub Round
Pune
September 16 – Venue TBD – Workshop, Tripwire, Pitch Black Symphony & Prosody
September 17 – Venue TBD – Khiladi, Radar, Shor Bazaar & Abraxas
September 18 – Venue TBD – Winners of Pune Pub Round
Delhi
September 23 – Caf?© Morrison – Lavender Carnege, Fire Exit, Other Life Experience & The Airborne
September 24 – Attitude – Under Siege, Seize Her, FIVE8 & Anus the Menace
September 25 – Attitude – Winners of Delhi Pub Round
Mumbai
September 30 – Venue TBD – Zygnema, Safar, Human Abstract & Joy and The Ice Creams
October 1 – Venue TBD – Rosemary, Summerpint Junkie, Depth & Echoes
October 3 – Chitrakoot Grounds – Winners of Mumbai Pub Round
October 4 – Chitrakoot Grounds – Motherjane, Soulmate, Bhayanak Maut, Silver, Demonic Resurrection