MUMBAI: Hungama.com has launched a differentiated content catering to different days of the week. The initiative has named each day of the week as per the style of the content.

Kick-starting with uplifting songs on �Masti Mondays', latest lifestyle content on �Temptation Tuesdays', devotional content on �Bhakti Budhwar', best of love songs �Ishq, Pyaar aur Guruwaar' on Thursdays, latest and hottest of Bollywood content on �Friday Fresh Maal', party music on �Sizzling Saturday' and on Sunday a exclusive content specific to the chosen celebrity of the week.

The content will be available on Hungama's Web and WAP platforms.The endeavor is to serve the existing users with effective content segmentation and delivery on different platforms.