MUMBAI: Hungama Digital Media Entertainment has appointed Indranil Sengupta as the general manager, marketing and brand management.

Sengupta will report to Hungama Digital Media Entertainment chief operating officer, consumer business and allied services Siddhartha Roy Sengupta will have a corporate role and work closely with the products team. He will take care of all the above the line (ATL) and below the line (BTL) activities for the interactive firm.

Prior to this appointment, Sengupta was assistant VP-marketing and brand management at Zee Enterprises (Zee Caf?© and Zee Studio), creating brand identity, framing strategies for awareness about the brand, and implementing pre/post launch promotional activities for brand building and market development.

With over 11 years of experience, Sengupta has also worked for Zee Cinema, Zee Motion Pictures, Zee Limelight and Rediffusion - Dentsu Young & Rubicam (now Rediffusion-Y&R). This is Sengupta's second stint at Hungama.