MUMBAI: Vringo Inc , a provider of software platforms for mobile social and video applications has launched video ringtone service in the Indian market. The service is launched in collaboration with Hungama Digital Media Entertainment and Tata Docomo.

Under the new agreement with Tata Docomo, Vringo's video ringtone service will be available to its GSM subscribers in the country for 1 rupee per day, or approximately $0.80 per month. The ringtone software is designed to allow users to create, download and share mobile video content that is specific to various regions of the world. Tata Docomo was the first operator to launch Vringo's video ringtone service for its GSM subscriber base across 18 circles in India.

Vringo CEO Andrew Perlman said, “We are pleased to be working with Tata Docomo as we bring our exciting video ringtone software to the mobile market in India. We are strengthening our relationships around the region due to the sizable market opportunities of the fast-growing mobile user base in South Asia.”

Vringo is adding content from Hungama to its video ringtone content library and is sharing revenues from the content with Hungama.

Hungama MD and CEO Neeraj Roy said, "We are excited to bring Vringo's innovative video ringtone technology to all the service providers in India. The Indian mobile industry is at an inflection point and services such as these will become popular as all the Indian mobile service providers will offer better infrastructure and data speeds to their subscribers in the next 12 to 18 months," "This new partnership will leverage our powerful content and bring it directly to the millions of fans of Bollywood content throughout the region."

Tata Teleservices Limited head marketing Gurinder Singh Sandhu said, "Vringo is a key innovator in the mobile social and video arena, so we couldn't be more excited to work together on an innovative mobile video ringtone service that leverages our powerful mobile network in India. We believe the Vringo service, with the customized Indian content by Hungama will have mass appeal throughout India, especially amongst our growing network of high-speed 3G subscribers."

MUMBAI: Vringo Inc , a provider of software platforms for mobile social and video applications has launched video ringtone service in the Indian market. The service is launched in collaboration with Hungama Digital Media Entertainment and Tata Docomo.

Under the new agreement with Tata Docomo, Vringo's video ringtone service will be available to its GSM subscribers in the country for 1 rupee per day, or approximately $0.80 per month. The ringtone software is designed to allow users to create, download and share mobile video content that is specific to various regions of the world. Tata Docomo was the first operator to launch Vringo's video ringtone service for its GSM subscriber base across 18 circles in India.

Vringo CEO Andrew Perlman said, “We are pleased to be working with Tata Docomo as we bring our exciting video ringtone software to the mobile market in India. We are strengthening our relationships around the region due to the sizable market opportunities of the fast-growing mobile user base in South Asia.”

Vringo is adding content from Hungama to its video ringtone content library and is sharing revenues from the content with Hungama.

Hungama MD and CEO Neeraj Roy said, "We are excited to bring Vringo's innovative video ringtone technology to all the service providers in India. The Indian mobile industry is at an inflection point and services such as these will become popular as all the Indian mobile service providers will offer better infrastructure and data speeds to their subscribers in the next 12 to 18 months," "This new partnership will leverage our powerful content and bring it directly to the millions of fans of Bollywood content throughout the region."

Tata Teleservices Limited head marketing Gurinder Singh Sandhu said, "Vringo is a key innovator in the mobile social and video arena, so we couldn't be more excited to work together on an innovative mobile video ringtone service that leverages our powerful mobile network in India. We believe the Vringo service, with the customized Indian content by Hungama will have mass appeal throughout India, especially amongst our growing network of high-speed 3G subscribers."