MUMBAI: For the third year on the trot, Hello FM has bagged an exclusive radio partnership with Chennai Super Kings for the forthcoming IPL season. All the seven stations of Hello FM 106.4 will air soundbytes from Chennai Super Kings players, and will cheer for Chennai Super Kings, who won the championship in the third edition of IPL.

Rajeev Nambair, CEO & President, Hello FM, said, Hello FM is proud to be the Champion's Choice, and with this official tie-up, we at Hello FM are all set to give our advertisers and listeners a value-based association....

Hello FM will take a 360-degree approach to promote Hello FM Solli Adi 2011; a property introduced in 2008, has thrilled both listeners and cricket fans across Tamil Nadu during last three seasons, and is set to delight the listeners of Hello FM in IPL Season IV.

Solli Adi gives the listener a chance to participate and predict the game live on a ball-by-ball basis. Telephone lines would be open to callers just before the start of every over and the selected callers are put on air. The caller would get a chance to predict the number of runs that will be scored in that over. Winners (predicting the exact runs of the over) will continue to play over by over and callers who lose will be replaced by new callers.

Listeners could win cash prize up to Rs. 46,000 in every Chennai Super Kings' match. Winners will also get an opportunity to rub shoulders with the celebrities of Kollywood.

Rakesh Singh, Joint President Marketing, India Cements, said, "I am happy to partner with Hello FM, who passionately cheer for Chennai Super Kings and bring alive the excitement of the game on Radio. We look forward to yet another thrilling IPL season."