MUMBAI: To celebrate their 40th glorious years, Hard Rock International has kicked of a 40 day cross city tour titled �40th Anniversary Memorabilia Tour' from Time Square in New York on 18th May. Hard Rock Hotels and Casinos around the world will initiate a local market events, parties and promotions to celebrate the momentous day.

Hard Rock Hotels and Casinos will hit 32 locations in US with a 80-foot-long double-wide truck constructed to exhibit 64 memorable artifacts once owned by rock's idols: their iconic signature guitars, costumes, handwritten lyrics and many more.

Hard Rock Hotels and Casinos head of global marketing Brian Klein said, In 40 years, we've seen our brand radically grow from one to 50 countries, with 15 properties accross the world. To mark the brand's 40th anniversary, we planned unique experiences at all of our hotel and casino properties and offer our guests the opportunity to take part in our anniversary celebration....

Hard Rock Hotels and Casinos will also host �Party with Rock Stars' - a musical performances which will include Jamming with �Everclear' and �Seven Mary Three' at Seminole Hard Rock Hotel & Casino Tampa during 40 Days That Rock and experience live music by renowned local artists at Hard Rock Hotel Penang from 27th May - 29th May, followed by a performance of �The Wailers' on 19th June. There are other activites plan for the event.