RnM Team    25 Feb 13 21:25 IST

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MUMBAI: Search giant Google is reportedly working on a free music streaming service, offering competition to Spotify and Pandora. The service is set to offer users free unlimited listening supported by ads along with ad-free subscription options.

As per reports, Google has been in negotiations with music companies about developing an on-demand streaming music service with a subscription based model and a free model with in-built advertising. The new service will compete with the likes of Spotify, Deezer, JB HiFi NOW and more.

The new streaming service is being designed as a complement to the already launched Google Music, which allows users to purchase and store music downloads online.

It aims to provide users with access to a library of millions of songs through the deals with different music labels. The launch of the new venture is said to be ‘impending’, with Google looking to pre-install the service on all android devices.

The company launched Google Music in US in 2011. Rebranded as Play Music, it is also available in a few European countries and allows users to purchase songs and stream existing tunes to Android devices.

In recent times, Google has had a tough time with the music industry, with The Recording Industry Association of America representing US labels and distributors criticized it for linking to piracy websites. Reports state that the firm has since entered discussions with payment companies like Visa, MasterCard and PayPal to stop money getting through to sites that host or facilitate illegal downloads.

On the other hand, Apple is also rumoured to be working on a streaming service which would put it and Google in direct competition on yet another front.

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