MUMBAI: GenAudio, the developer of AstoundSound 4D sound localisation cue technology, has partnered with the 3D Film and Interactive Festival (3DFF) to demonstrate its AstoundStereo software at the on-going 2009 Sundance Film Festival in the US in Utah.

Featured in the 3DFF Interactive Lounge, GenAudio's AstoundStereo technology will be integrated so that audio is perceived as coming from every direction including above and beyond the physical placement of the speakers - surround sound at the highest level.

GenAudio chairman and CEO Jerry Mahabub says, "Partnering with 3DFF to showcase our 4D sound technology is a natural fit. We have created user friendly software integrated with off-the-shelf hardware for professional audio engineers enabling them to incorporate AstoundSound into their projects during post-production."

3DFF sponsor Mitsubishi will display GenAudio's 4D AstoundStereo technology on its 73 inch Mitsubishi 3D DLP television at The Sundance Town Lift Village throughout the event.

3DFF festival director Christopher Crescitelli says, "For pioneering achievements as the developer of AstoundSound, 4D soundlocalisation cue technology, I am pleased to present GenAudio with a 3DFF Pioneer Award. The 3DFF Pioneer Award is presented to honor companies or individuals who have paved the way for future technologies and GenAudio exemplifies these qualities, which is why we are delighted to honor them here today."

GenAudio and Universal Pictures recently partnered for the release of Hellboy II: The Golden Army for DVD and Blu-Ray Hi-Def, re-mastered for home theater. The AstoundStereo technology was integrated into the 5.1 and 7.1 programming for both DVD and Blu-Ray Hi-Def releases enhancing the existing surround sound mixes.