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News |  15 Jun 2009 14:32 |  By AnitaIyer

Fever poaches RJ Harssh from Radio City

MUMBAI: Now it can be told. Last week, Radioandmusic.com had written about Fever FM's Mumbai station having roped in a prominent radio jockey from a competitor Mumbai station.

The RJ in question is Harssh, who has been hosting the breakfast show on Radio City with co host Archanaa. Fever has roped him in to host the same morning slot- �Dhinchak Mornings' for their Mumbai station from Monday.

Commenting on the new development, Fever National Marketing Head Neeraj Chaturvedi says, It was a strategic appointment as RJ Yachna has a youthful outlook and we wanted somebody completely contrast, so we got RJ Harssh on board who is mature yet young. Harssh has been hosting the No. 2 morning show in Mumbai for a long time and this move strengthens our morning slots....

Harsh is the fourth radio jockey to be poached by Fever from its existing rival radio stations. Fever had hired Anuraag Pandey from Red FM a few months back to host the same afternoon slot he handled in Red FM, RJ Rishi Kapoor from Big FM and Karan from Radio city. It is a clear strategy that these RJs have a loyal listener base and getting them to Fever means getting more ears. Also, weaving the talent of these RJs with fine programming ensures that we have the best show in town,... adds Chaturvedi.

More on the Radio City front, RJ Vicky put in his papers last week and has already quit the organisation after a two year stint at the Mumbai station. Vicky who hosted the evening slot, �Joy ride' from 5 pm to 9 pm hosted his last show on 12 June. Confirms Vicky, I have been offered the post of RJ by Dubai based 94.7 FM and would be joining them soon. My efforts of three years of jockeying has finally paid off.... RJ Vicky started his career in 2006 as a jockey with All India Radio with 107.1 Rainbow FM for a year. He later went on to join commercial FM station Radio city's Nagpur station and took up jockeying at Radio City's Mumbai station in September last year. Vicky hosted Joy ride for 10 months before he got an offer from international radio station.

Speaking about his new assignment, Vicky says, It is not a democratic country, so I have to be careful about what I speak on air. I have been asked to host the evening slot which would comprise Bollywood music with local masala.... Radio City's evening slot �Joy Ride' is now handled by RJ Praveen.

With the recent appointment of RJ Harssh as the morning jock, insists Chaturvedi, the lineup of Fever's Mumbai station is complete.

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