MUMBAI: Fever 104 FM has initiated a new service for mobile subscribers through which they can access the channels signature shows on mobile. The service is available pan-India across all major operators.

The new initiative will feature Fever FM content such as Bollywood Baba, Picture Pandey, Kabeer ke Dohe, Jokes, Sports update, news and many more. The content is available from all Fever stations including Delhi, Mumbai, Bangalore and Kolkata.

Speaking about the association, HT Media business head S Keerthivasan said, We are committed to bringing the best and the most innovative audio content to our listeners through a variety of mediums including radio and mobile phones. It's a mutually beneficial relationship with the operators where offer their subscribers some exciting content....

Subscribers can listen to their favorite Fever shows by dialing 5050104 from their mobile phones.

It seems that FM service on go has become a recent trend among radio industry, with Radio Mirchi and Big FM content already available for Mobile subscribers.