MUMBAI: Fever 104 FM Delhi has revamped its recently launched interactive show ‘Zara Si Life’.

Hosted by RJ Rhicha, the station claims that it is the first of a kind Oprah Winfrey format based show of Indian radio that deals with people and their real life stories. It invites listeners to call and share their stories relating to anything from work to bad relationships.

Speaking about the show with Radioandmusic.com, Fever FM business head- radio and entertainment Harshad Jain said, “Zara Si life is a platform to express your emotions, be it happy or sad. The show attempts to make radio an integral part of your life and helps bring sense of community.  Talk shows are mostly based on people talking… but this one is a different because here Rhicha is listening and builds the trust that helps people confide in her.”

The station has adopted a 360 degree marketing campaign for the show.

The show airs Monday – Friday from 9 to 11:30 PM.