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News |  08 Apr 2011 14:42 |  By RnMTeam

Fever FM campaign to cheer for Delhi Daredevils

* Looks to �bringing alive in-stadia entertainment experience on radio for the first time' with �Dil Se Khelnge Dilli Ke Liye'

MUMBAI: Fever 104 FM, the official radio partner of the Delhi Daredevils for the fourth consecutive time, launched a campaign to support team in IPL-4. The campaign, Dil se khelnge Dilli ke liye', will cheer and support the Delhi Daredevils team. Fever will also bring the in-stadia entertainment for all Delhi Daredevil home matches at Firoz Shah Kotla stadium.

In-stadia entertainment, comprises of managing entertainment aspects in the stadium during matches i.e. the sound, video and music at the stadium. DJ Paran, will keep fans at stadium entertained and informed for all seven home matches in between over's, between innings, and till the end of the match.

Fever 104 FM will host a series of promotional on-air and on-ground activities, Listeners can also look forward to meet their favourite Daredevils, win match tickets, exclusive team merchandise and loads of other opportunities. Some of the initiatives that are a part of the campaign are:

·Devil Kaun: Everyday, Daredevil player centric riddles are read on Fever 104FM and listeners are asked to guess the name of the player. The winning listener gets match tickets and team merchandise.

·Junior Daredevils: 11 young Fever listeners between the ages of 7-11years get a chance to escort the Delhi Daredevils team on the ground at each of the Delhi Daredevil home matches. A different set of 11 Junior Daredevils will be picked for each of the Delhi Daredevil home matches.

·Find the Daredevil: Delhi Daredevil players will give cryptic clues about their concealed location in Delhi on Fever 104FM. Listeners who guess correctly will win a chance to meet the Delhi Daredevils.

·Dabang vs Dabang - RJs Manu and Suhas will dare listeners to do something challenging  Successfully completed dares will get a chance to watch the show live and meet the Delhi Daredevils.

·Daredevil Bus - A Delhi Daredevils' branded bus will travel through the city and listeners can hail the bus, answer simple cricket related questions to win match tickets.

S Keerthivasan, Business Head, Fever 104 FM, said, We are proud to be associated with the Delhi Daredevils team for the fourth consecutive year. This year, Fever 104 FM takes its support for the home team a step ahead with the launch of Dil se khelnge Dilli ke liye campaign. This season we aim to reward our listeners by making them a part of the cricketing experience with the in-stadia experience. We wish the Delhi Daredevils the very best...

P.B. Vanchi, Director, GMR Sports, said, The campaign planned by Fever 104 FM team is very interesting and exciting. We have partnered with Fever 104FM for four years now and each year we have got fresh and engaging content. This year's campaign is very supportive and establishes an emotional bond with our players. We are happy to have Fever 104 FM as our radio partner....

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