MUMBAI: Fever FM in partnership with Vodafone has planned an on air contest, ?‹?“Vodafone Fever contest from 14 April.

Participants stand a chance to win Rs 104,000 every 104 minutes. Contestants need to register their name with Fever FM and the RJs will give them a call. On receiving the call, the contestants have to say Vodafone fever instead of Hello.Fever FMs national marketing and promotions head Gowri Satyamoorthy Kapre says, The Vodafone Fever contest is intended to entertain and engage, while adding a unique flavor to the station. We already have registrations pouring in and do look forward to some fun and excitement in the coming weeks.

Fever has also planned on ground events to promote the on air contest. Talking about the on ground promotions, Kapre says, We have planned events in the malls on weekends. We have already done some promotions in Phoenix, Inorbit mall and plan to carry out similar events in other 9-10 malls in the next three weekends.