MUMBAI: Fever 104 FM has launched an innovative campaign to support Mumbai Indians with, Mumbai Hoga Ek, for IPL season IV. The campaign will addresses the adversity of Mumbai and will reach out to each Mumbaikar asking them to come together to cheer for their home team. Mumbaikars from different cultures and backgrounds will be pledging their support for their home team. Listeners will also be a part of the team by expressing their opinions on the team performance and encouraging their favourite player.

Fever 104 FM has planned lots of activities to encourage captain Sachin and Mumbai. The station aims at garnering support and getting the Mumbaikars to cheer for their home team with more vigor and rejuvenated enthusiasm this season. Listeners will have innovative and engaging content that promises to enhance the mania and thrill of the game with exciting and rewarding on-air activities.

S Keerthivasan, Business Head – Fever 104 FM said, In supporting and keeping the sentiments of our listeners in mind, we have created an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in Mumbai in true Mumbai ishtyle. We have always presented the game in a very distinct and unique manner packed with entertainment for all our listeners, and we promise the same to our listeners in Mumbai this year too....

Nikhil Dave, Head, Vibrant Media Communications which handles Reliance Industries / Mumbai Indians said, We were associated with Fever 104 FM in previous season too, and based on the brief given to fever for this season, they came back with the best programming integrating ideas. Mumbai Hoga Ek, will surely be a blockbuster. The home team is very dear to Mumbaikars with Master Blaster Sachin as the captain and bowlers like Bhajji and Malinga enhancing the bowling attack. Hope this season brings the best to the team. I'm sure Fever listeners are in for a fun ride throughout IPL 4....