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News |  21 Jul 2008 11:30 |  By RnMTeam

Eros signs two-year MG output deal with Hungama Mobile

MUMBAI: Eros Multimedia, the Indian arm of Eros International, has sewed a two-year minimum guarantee output deal with Hungama Mobile for the development, distribution and marketing of Eros's music content for download on mobile phones.

Hungama Mobile, a digital entertainment media company, will repurpose Eros content into desktop wallpapers, ringtones, games, song videos and other content on the mobile format. It will also help in monetising this content by distributing it to handset manufacturers like Nokia and Motorola and mobile service providers such as Vodafone, Idea, BSNL, Airtel, Reliance, du, SingTel, Verizon, Rogers, T-Mobile and MTN.

The deal covers content from some of Eros forthcoming releases that include Aladin starring Amitabh Bachchan, Toonpur ka Super Hero, starring Ajay Devgan & Kajol, Kambakth Ishq starring Akshay Kumar, and Veer and Freeze starring Neil Nitin Mukesh.A venture, which is currently under production featuring Deepika Padukone and Saif Ali Khan, will also fall within the ambit of this deal.

Eros new media and International sales senior vice president Kumar Ahuja said, "Hungama Mobile is an established player in the mobile content distribution space and we are confident of the quality content and innovative products that it will provide to consumers. Through this association, we are looking to maximise the mobile distribution potential from our premium content. The deal allows us to achieve full visibility of our mobile syndication revenues for the next two years from our film slate.

Adding further, Hungama Mobile chief operating officer Saleem Mobhani said, "We have been working with Eros for many years as partners on our portal and this association of exclusive mobile entertainment content for their future releases until 2010 only strengthens this association. Hungama Mobile is the only digital media company that has an established network across 30 countries and will scale to over 60 by the end of this year, giving immense value to studios and record labels for both promoting their films and also realising revenues via the digital medium."

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