MUMBAI: Keeping in tune to the digital transformation gaining momentum globally, Eros International Media Ltd has launched its dedicated online music service ‘Eros Now Music’ on YouTube.

The service will act as a platform for emerging and established artistes, showcasing original music content through the wide reach of Eros and subscriber base of its YouTube presence.

‘Eros Now Music’ will feature talented artistes including Shaan, DJ Sheizwood, UK based pop artist Kimeli, Shweta Yogendra, Farhan Saeed, Gajendra, Simmy and Tippy amongst others. The content on the newly launched channel will include music videos and special behind the scenes footage.

Eros Digital CEO Ricky Ghai said, “As part of our digital transformation, the launch of ‘Eros Now Music’ is a step forward in providing rich and original music exclusively on the digital platform. This is part of Eros’s global vision to raise the stake and appreciate the raw and diverse talent of South Asian music and promote it on the world platform.”

MUMBAI: Keeping in tune to the digital transformation gaining momentum globally, Eros International Media Ltd has launched its dedicated online music service ‘Eros Now Music’ on YouTube.

The service will act as a platform for emerging and established artistes, showcasing original music content through the wide reach of Eros and subscriber base of its YouTube presence.

‘Eros Now Music’ will feature talented artistes including Shaan, DJ Sheizwood, UK based pop artist Kimeli, Shweta Yogendra, Farhan Saeed, Gajendra, Simmy and Tippy amongst others. The content on the newly launched channel will include music videos and special behind the scenes footage.

Eros Digital CEO Ricky Ghai said, “As part of our digital transformation, the launch of ‘Eros Now Music’ is a step forward in providing rich and original music exclusively on the digital platform. This is part of Eros’s global vision to raise the stake and appreciate the raw and diverse talent of South Asian music and promote it on the world platform.”