MUMBAI: Robby Towns, founder of the NestaMusic consultancy, has been named community manager of digitalmusic.org, the digital arm of music business trade group NARM.

"We first worked with Robby when he wrote our white paper 'MetaMillions:

Turning Bits Into Bucks for the Music Industry Through the Standardization of Archival and Contextual Metadata,' and we're thrilled to be bringing him on to work with us," said digitalmusic.org VP -digital strategy & business development Bill Wilson. "With his extensive experience at major record labels, premier digital companies, and more, Robby is uniquely qualified to help us advance the cause of digital music."

Towns, a 10-year managerial and professional service veteran, will replace Antony Bruno, who is leaving to focus full-time on his content consulting business.

Towns said, "New technologies are completely changing the game in the music industry, and it's great to be working with a company like digitalmusic.org that not only recognizes that but embraces it and pushes the business forward. I'm looking forward to working closely with all of our members to pinpoint exactly how they can get the most out of the digital space and help them solve any problems that might present themselves along the way."

Towns, 34, is a graduate of the University of Tennessee-Knoxville with a Bachelor's degree in Accounting and a Master's degree in Music Business from New York University (NYU). He got his start in the Advisory Services practice of KPMG, where he managed multi-million dollar engagements for a diverse portfolio of private and publicly held clients.

With an enriched experience, Towns has worked as publishing information researcher at The Orchard, marketing assistant at Audible Treats, and market research analyst at Columbia Records. Towns founded NestaMusic in 2010, a consultancy focusing on strategy, research, and new media initiatives in the music industry.

He has also served as a strategic advisor on EDM culture, trends, and talent for a major record label, where he distributed a monthly newsletter to the A&R department and label executives. In 2011, he was named one of the top 140 music industry characters you need to follow on Twitter by Billboard, and he has served as a US delegate to Eurosonic Noorderslag for the past two years.