MUMBAI: Digital Outlook has built a social network application 'My Rock Band' on Facebook in the UK and France. The application promotes the launch of the new Rock Band game from MTV Games, available exclusively on Xbox 360.

The application will launch next week, while it went live on Facebook on 13 June. It is being supported via social ads created by AKQA on Facebook in the UK and also on the official Xbox Facebook pages in UK and France.

By creating a Facebook application, Xbox is reaching to a broader audience, not restricting themselves only to the gaming audience, says a release.The "My Rock Band" application mirrors those aspects of the game that make Rock Band such fun. Created by Harmonix, the leading developer of music-based games, and MTV Games, Rock Band on Xbox 360 brings friends and family together to Start a Band and Rock the World challenging players to tour for fame and fortune by mastering lead guitar, bass, drums and vocals.

Members of Facebook can download the application and create their own band.
They can choose a name for the band, their role and, from their friends list, band mates they can also interact with the application. Players can also challenge each other with the applications in the game.

Xbox EMEA CRM Manager Mark Dawson says, "Rock Band is all about getting together with your friends, forming a band and rocking the world, so the My Rock Band Facebook application is the perfect way to capture this in a social networking environment. We're committed to reaching a broader audience with our communications and Digital Outlook has done a great job of capturing both the social values of both Xbox and Rock Band with My Rock Band."