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News |  16 Oct 2007 00:46 |  By RnMTeam

Dhamaal launches live BO reviews

MUMBAI: BAG Films` Radio Dhamaal has started live box office reviews in the cities of Hissar, Karnal, Patiala, Dhule and Muzaffarpur, where it is currently operational.

The new initiative is part of its strategy of giving a `metro standard of programming sprinkled with regional tadka` as the station explains.

Dhamaal ropes in cinegoers to pass the final verdict on the fate of the new big-bang releases.

The station says it has got an encouraging response from the public for the initiative as listeners also get a chance to air their views and reviews on the subject. "As Bollywood has an easy and universal appeal, our rationale behind using this as a stage to bring the people out of their inhibitions, has proved its point," says the station. Dhamaal has also rolled another programme package on Navratri and Dusshehra recently. Radio Dhamaal is now poised to launch in Ranchi, Jabalpur and Ahmednagar.

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