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News |  11 Jul 2011 18:25 |  By RnMTeam

CRIA renamed as Music Canada

MUMBAI: The Canadian Recording Industry Association (CRIA) formed in 1964, has officially changed its name to Music Canada.

Music Canada is a non-profit trade organization based in Toronto, and will continue to represent the interests of Canada's major labels, EMI Music Canada, Sony Music Entertainment Canada Inc., Universal Music Canada Inc. and Warner Music Canada Co. and their artists. In addition, the association will offer specific benefits to some of the leading independent labels and distributors in Canada. Graham Henderson will continue as president of the organization.

Music Canada has launched a music portal designed to be a comprehensive resource for music community. Beyond the music industry, it is expected to provide information and resources to its partners in government, media and business. Consumers will also find valuable information guiding them towards effective and legal ways to access and use music, states the release.

CRIA had launched Gold/Platinum Awards Program in 1975 to celebrate milestone sales of music in Canada. Music Canada will continue to offer these certifications to qualifying recordings.