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News |  03 Apr 2012 18:11 |  By RnMTeam

Copyright Centre to fight online piracy

MUMBAI: The major film studios and music companies will soon unveil plans for a copyright center, an organization designed to oversee the implementation of the controversial graduated-response program, according to CNET.

Last July, Internet service providers including AT&T, Comcast and Verizon agreed to begin implementing a series of measures designed to discourage illegal file-sharing, the ISPs said they and the entertainment companies would establish a Center for Copyright Information (CCI) to assist in the effort to combat online infringement.

The ISPs, major record labels and Hollywood film studios have named the person in charge of the CCI — Jill Lesser, managing director of lobbying and public policy firm The Glover Park Group. She is also a member of the board at the Center for Democracy and Technology, a nonprofit group that advocates for free speech on the Web. They also said CCI's advisory board will include a large number of privacy and technology advocates, including Jerry Berman, chairman of the Internet Education Foundation and founder of the Center for Democracy and Technology; Marsali Hancock, president of iKeepSafe.org; Jules Polenetsky, director of the Future of Privacy Forum; and Gigi Sohn, president and CEO of Public Knowledge.

According to her bio, Lesser has focused on "copyright, consumer protection, and telecommunications policy issues for clients in the media industry."

Some of CCI's duties will include educating the public about copyright law and the potential consequences of violations. Administrators will help evaluate the effectiveness of mitigation measures, the ability of entertainment companies to accurately identify violators and pitching the graduate response program to non-participating ISPs.

Antipiracy experts at the studios and music labels say that the graduated-response program is vital to their efforts. They believe that since ISPs are the gatekeepers of the Internet, they are in best position to thwart illegal file sharing. A graduated-response program is supposed to begin with the ISPs sending a series of letters to customers who are flagged for allegedly downloading pirated songs or films. The letters will endeavour to educate the accused that downloading unauthorized content is illegal. The ISPs will then gradually begin ratcheting up the pressure for those who are alleged to have committed multiple piracy infractions.

Last July when the bodies announced the formation of CCI, Sources in the entertainment industry said that the center will also try to work as a liaison between the ISPs and the entertainment companies. The ISPs have not come to antipiracy easily. They are wary of alienating customers, and a music-industry source said that people on the entertainment side are worried the ISPs don't have the stomach for a fight on graduated response.

Lesser, or whoever is hired to oversee CCI, likely faces many challenges in keeping the peace between the ISPs and entertainment companies. Sources close to the planning say that CCI's board will likely include some people from tech and organizations traditionally critical of the copyright stances taken by film studios and record labels.

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