MUMBAI: Stand-up comedian Raju Srivastav has joined Big FM as its new breakfast jock.

Raju will be joining funny man Vrajesh Hirjee on the breakfast show 92.7 FM ki laughter local. Raju's comical jokes and one liners coupled with RJ Vrajesh's excellent comic timing, promise to keep the listener in splits as they ensure a humor-filled start to the each morning as they wake the city up to a roaring start. In addition, fans of Raju across the country will be able to savor his humor capsules across the day, not just in Mumbai, but across 33 of Big FM's Stations.

The campaign with Raju Srivastav breaks with Sone ki Baarish, a campaign where listeners of BIG FM get to win gold coins each hour of the day, in addition to being treated to a liberal dose of humor each day. The on ground connect with listeners will see promoters dressed in Raju attire and masks, target high footfall areas, where they will distribute chocolates in the form of gold coins among the public.

Raju's will cover what's buzzing around the city, Bollywood, film reviews and much more.

Speaking on RJ Raju coming on board, Big FM cluster head, Maharashtra and Goa Sailesh Bijlani said, Raju Srivastav is almost iconic and with his inimitable brand of humor and unique style of delivery and is loved by people across the country. By getting him on board Big 92.7 FM, we are offering our listeners the toxic combination of Vrajesh and Raju which promises to keep listeners in splits as we increase the humor quotient. The programming has been intended keeping the listeners' requirements in mind that will work well on a daily basis to ensure delight....