MUMBAI: MTV India has announced �What's-on-India' as its exclusive preview partner for Coke Studio@MTV.

As part of this deal, �What's-On-India' channel will feature host of promotions for Coke Studio@MTV including sneak previews, singer profiles and making-of-Coke Studio. The channel will also trigger promotion in online, mobile and trade space.

Commenting on the announcement, MTV India-channel head Aditya Swamy said, Coke Studio@MTV expresses the diversity of India through the language of music. People today want to experience music in its RAW form and a live recording is just that. An opportunity to do something so special comes around once in a lifetime and we at MTV are excited about leading a musical revolution....

Speaking on the occasion, What's-On-India general manager Abrar Shaikh said, "We are proud to partner with MTV for Coke Studio's debut in India. As with our previous engagements with MTV, our mandate for this tie-up remains engaging viewers with a deep emotional connect that draws them closer to - the show concept, the format as well as with the artistes....