MUMBAI: Beverage giant Coca-Cola has announced plans for a new global marketing campaign for the holiday season coming up. The company has roped in  Grammy award winning band Train for the single titled Shake Up Christmas.

The campaign, an extension of the global "Open Happiness" marketing platform, will be deployed in more than 90 countries around the world through a new television commercial, digital experiences, in-store promotions and packaging 

"We know that during the holiday season people are looking for moments of inspiration to remind them how special the holidays are and connect them with friends and family," said The Coca-Cola Company SVP Sparkling Brands Shay Drohan  "Our 2010 holiday campaign shows how a catalyst such as the spirit of the holidays, the festive images of Santa Claus, a memorable holiday tune or sharing a Coca-Cola can inspire moments of happiness and bring people together."

"The holiday season is one of the best times of the year," said lead vocalist and founding member of Train Pat Monahan. "The song "Shake Up Christmas" is inspired by childhood memories of spending time with family and sharing the happiness and hope that the season brings. Having it be part of the Coca-Cola campaign is a wonderful way to share that sentiment with a bigger audience. We are looking forward to performing it for our fans during the coming weeks."

The global campaign, developed through a collaboration of marketing teams at Coca-Cola Germany along with the global brand team, will launch around the world in November.

The song features prominently in the campaign and will be promoted through live performances by Train on their current tour. Earlier this year Coca-Cola had used the same strategy where in adapted K'naan's hit track Waving Flag for 2010 FIFA World Cup campaign 

Shake Up Christmas," produced by Butch Walker, will be released as a single worldwide. The song is included as a bonus track on the deluxe version of Train's latest album "Save Me, San Francisco (Golden Gate Edition)" which debuts globally on 2 November by Sony Music.