MUMBAI: Tata Teleservices' (TTL) Virgin Mobile and youth music channel Channel [V] together shot the live Bollywood flick Andaaz Apna Very Hatke.

The 20-minute flick starred Virgin Group chairman and founder Richard Branson opposite Bollywood actor Neha Dhupia.

The true masala Bollywood flick was aired on Channel [V] at 9 pm just after half an hour of shoot.

Andaaz Apna Very Hatke was shot with 50 cameras and a crew of 200 members.

Earlier in the day, the Virgin Group, in association with TTL, has launched its youth-focused mobile service Virgin Mobile India.

Also present at the event were Bollywood actors, Amrita Arora, Kim Sharma, Sushma Reddy, Aaftab Shivdasani and model-turned actor Milind Soman.

The flick featured all the ingridients of a movie, a zalim baap - Seth Raichand (Jitendra Trehan), a gareeb hero - Rahul (Adityavikram Gupta), one bheegi bheegi heroine - Simran (Tina Desai) and a kameena villain - Rocky (Vijay Badlani). These four artists were chosen through a nation-wide talent hunt by Channel [V]. Dhupia and Branson were in special appearance.