MUMBAI: BPL Mobile has introduced 'BPL Mobile Jukebox', a mobile radio service that will allow its subscribers to get hooked onto their choice of music while they are on the move.

BPL Mobile Jukebox is a Full-Song mobile Music service offering a variety of songs ranging from Bollywood to Devotional, from English to Ghazals and from Retro to Regional at fingertips. The service would be available to both post-paid and pre-paid subscribers of BPL Mobile.

The subscriber just has to dial 543213 to listen to the complete Jukebox Catalog which has over one thousand songs. This service comes at an affordable monthly subscription of Rs. 25/- and charges of 50 p/min (9am - 9pm) & 20 p/min (9pm - 9am). The listener5s can also download the Ringtones of the songs that they like as well as dedicate those songs to their loved ones at only Rs. 10/-event.

Says BPL Mobile CEO S Subramaniam: "With our new mobile music service - BPL Mobile Jukebox, we are not just making music of our subscriber's choice affordable, but also easily accessible on their mobile phones. It addresses the mood function of each of our users and offers them a huge variety of high quality, legal music at their fingertips."