MUMBAI:Billboard and Vocus, a provider of on-demand software for public relations management, have launched a new premium service level for the Billboard Publicity Wire, a major entertainment and music promotion news release service. The new "Media Visibility" package will offer Billboard Publicity Wire customers the ability to increase their exposure with top media outlets using a multimedia news release featuring video and audio content.
"Billboard has been one of the most respected brands in the music industry for more than 113 years," says Nielsen Business Media`s Music & Literary Group president John Kilcullen.
"We are pleased to offer a service that allows our customers to deliver their latest news and information via a source that journalists and consumers know and trust. Using Vocus technology, this new premium service level will enhance the value of the Billboard Publicity Wire, enabling our customers to promote their artists, brands and products in a cutting-edge way." "Billboard Publicity Wire offers the entertainment industry a highly effective yet affordable way to gain immediate exposure," said Bill Wagner, chief marketing officer of Vocus, Inc. "Offering embedded video and audio capability as well as additional media exposure, the Media Visibility package is ideally suited to help bring the entertainment industry`s releases to life." Releases sent through the Media Visibility package include: Inclusion in Billboard Publicity Wire Newsletter - Releases will be added into Billboard Publicity Wire`s email digest reaching more than 10,000 journalists and media outlets covering music, entertainment and digital media.
Distribution to top Newspapers - Through the Associated Press AP Datafeatures service Billboard Publicity Wire will reach directly to each of the AP network`s highest circulation newspapers in the top 100 DMAs (Designated Market Area) as well as USA Today.
Embedded Video Content - Billboard Publicity Wire allows users to embed video from popular video-sharing sites, including YouTube, Google Video and Yahoo! Video, directly within their search-engine optimized press releases.
MUMBAI:Billboard and Vocus, a provider of on-demand software for public relations management, have launched a new premium service level for the Billboard Publicity Wire, a major entertainment and music promotion news release service. The new "Media Visibility" package will offer Billboard Publicity Wire customers the ability to increase their exposure with top media outlets using a multimedia news release featuring video and audio content.
"Billboard has been one of the most respected brands in the music industry for more than 113 years," says Nielsen Business Media`s Music & Literary Group president John Kilcullen.
"We are pleased to offer a service that allows our customers to deliver their latest news and information via a source that journalists and consumers know and trust. Using Vocus technology, this new premium service level will enhance the value of the Billboard Publicity Wire, enabling our customers to promote their artists, brands and products in a cutting-edge way." "Billboard Publicity Wire offers the entertainment industry a highly effective yet affordable way to gain immediate exposure," said Bill Wagner, chief marketing officer of Vocus, Inc. "Offering embedded video and audio capability as well as additional media exposure, the Media Visibility package is ideally suited to help bring the entertainment industry`s releases to life." Releases sent through the Media Visibility package include: Inclusion in Billboard Publicity Wire Newsletter - Releases will be added into Billboard Publicity Wire`s email digest reaching more than 10,000 journalists and media outlets covering music, entertainment and digital media.
Distribution to top Newspapers - Through the Associated Press AP Datafeatures service Billboard Publicity Wire will reach directly to each of the AP network`s highest circulation newspapers in the top 100 DMAs (Designated Market Area) as well as USA Today.
Embedded Video Content - Billboard Publicity Wire allows users to embed video from popular video-sharing sites, including YouTube, Google Video and Yahoo! Video, directly within their search-engine optimized press releases.
