MUMBAI: Anisha Banerji has been appointed national sales head of Big Street, the out-of-home advertising division of Big FM.

In her new role, Banerji will handle the revenue generation function for Big Street and will be responsible for the profits at the national level.

In 2006, she joined Big FM as sales head, Maharashtra and was instrumental in setting up the sales team.

She moved up as director of planning and strategy, spearheading several projects in the digital space of film promotions before assuming her new role at Big Street.

She started her career with Montage Advertising as a client servicing manager. She also had a stint with MTV where her responsibilities included furthering MTV's core sales philosophy of innovating and integrating customer brands.