MUMBAI: Big FM`s Hyderabad station has announced its exclusive radio partnership with the upcoming Tollywood movie `Athidhi`.
Big FM has exhaustive on-air and on-ground plans to create a buzz around the film. The station has begun the promotion of the movie with teasers. On 27 September, all the songs from the movie will premiere on radio exclusively on Big 92.7 FM, says a release.
The movie features Mahesh Babu and Bollywood actress Amrita Rao along with Malaika Arora Khan who is doing item number opposite Mahesh Babu in the film.
The station will feature interviews with the cast and crew of the movie and also run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam to get a chance to meet "Prince" Mahesh Babu.
Says Big`s Hyderabad station director Ashwin Padmanabhan, "With the clutter-breaking ideas, innovative campaigns and other interesting stuff centered on Athidhi, we are sure that our entire on-air package will make for great content and listener involvement."
MUMBAI: Big FM`s Hyderabad station has announced its exclusive radio partnership with the upcoming Tollywood movie `Athidhi`.
Big FM has exhaustive on-air and on-ground plans to create a buzz around the film. The station has begun the promotion of the movie with teasers. On 27 September, all the songs from the movie will premiere on radio exclusively on Big 92.7 FM, says a release.
The movie features Mahesh Babu and Bollywood actress Amrita Rao along with Malaika Arora Khan who is doing item number opposite Mahesh Babu in the film.
The station will feature interviews with the cast and crew of the movie and also run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam to get a chance to meet "Prince" Mahesh Babu.
Says Big`s Hyderabad station director Ashwin Padmanabhan, "With the clutter-breaking ideas, innovative campaigns and other interesting stuff centered on Athidhi, we are sure that our entire on-air package will make for great content and listener involvement."
