MUMBAI: Big FM is all geared up to celebrate the month of festival, after instigating a eco-friendly campaign for Ganesh Utsav, the station has initiated a new show �9 Devis of Navratri' which will commence on Monday 12 September.

The initative conducted across 29 Hindi speaking markets will run for entire month and will themed around the strength of women. The show will feature �9 Devis of Bollywood' including Kareena, Priyanka, Katrina, Kajol, Vidya Balan, Aish, Anushka, Deepika, and Sonakshi who will share their favorite Navratri song, movies, fashion statement and what Navratri means to them.

Also, the station will run contest to select nine lucky girls as �9 Devis of Big FM', who will represent the face of women and help listerners on issues challenges that women face on streets, homes and offices.

92.7 Big FM business head Soumen Ghosh Choudhary said, The festival of Navratri has fervent following across the country with a large number of people observing the nine auspicious days and offering prayers. It enjoys deep-rooted faith nationwide and each year witnesses a feverish fervor in the celebrations.  It is an excellent opportunity for us to connect with our listeners and simultaneously, through the celebrations, spread the message of fighting the evils that plague society and impact our women every day....