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News |  27 Aug 2008 18:28 |  By RnMTeam

Big FM RJ Dheena sets world record

MUMBAI: Big FM Chennai's RJ Dheena, the morning host of Big Vanakkam has made it to the Guinness Book of world records, after being on air for more than 135 hours beginning 26 August.

Dheena broke the existing world record set by Italian RJ Stefano Venneri who hosted non stop on-air show for 135 hours during 2007, says the station.

Adhering to the Guinness Book of World Records' rules and regulations, Big FM ensured all arrangements required for Dheena. A team of medical practitioners were present to constantly monitor his health. Big FM studios had witnesses present who constantly monitored RJ Dheena's performance. As per the requirement, the attempt was videographed and a copy of the same will be sent to Guinness. Even the minutest details have been taken care of by the radio station.

Speaking about his breaking the record, RJ Dheena said, I am very excited to have broken the record, but this experience made me actually realize the love that the people of Chennai have for me. People, across ages came over to meet me, called me and helped me through this feat. I am glad I could realize the dream of my Radio Station. These experience has taught me a lot, patience, focus, how to concentrate with almost no sleep (laughs) and of course how much people love me. I thank everyone for their support....

Such a marathon has never been attempted before in India. Dheena prepared himself for this record both physically and mentally and undertook several fitness, yoga and meditation classes to ensure the highest levels of patience, commitment and focus.

Big FM has put together a greater on-air content, with RJ Dheena interacting with celebrities, friends and fans who were present at Big FM studios. In terms of on-ground connect, the station got its other RJs like Imsai Arasi, Sangeetha and Balaji to travel to different parts of Chennai and connect with the public and take their wishes towards the success of the event. Big FM also organized a massive signature campaign using a 136 feet long flex and also carried out the signature campaign using its Big Bus. Fans of Dheena participated in a Candle march to offer their support and wishes. Big FM's website broadcasted live video of Dheena and the blogs and Podcast will carry regular updates on Dheena's performance.

Speaking about Dheena's attempt, Big FM cluster director Tamil Nadu PB Ramaswamy said, My heartiest congratulations to RJ BIG Dheena to have broken the Guinness book of world records. It is certainly a proud moment for all the Tamilians across the globe. His hard work and dedication has resulted in him getting his name registered in Guinness....

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