MUMBAI: In its fourth year, Big Memsaab - the popular reality-based radio show and on-ground property from 92.7 Big FM is making its debut on television.

The 10 episode series will be aired on Big Magic featuring the strength, potential and capabilities of women in the UP.

The initial rounds of the reality show was spread across seven cities like Lucknow, Kanpur, Agra, Jhansi, Aligarh, Bareilly and Allahabad, where women competed in various arts forms like singing, dancing, crafts and creative art and more.

The three shortlisted winners from each city will participate for the and battle for the title in a Grand Finale to be held on December, in Kanpur. The grand finale will witness 21 finalists battling it out in front of a live audience and jury, accompanied by live entertainment acts from regional talents.

Big Magic business head Anand Chakravarthy said, We have always believed in creating exciting formats to entertain our viewers and deliver true local connect. In our endeavor to bring unique formats, this hugely successful radio show, had to be taken to the next level, thus BIG MEMSAAB makes its debut on BIG MAGIC. The show is a first of its kind in the region, and judging by the on ground response in each city will surely resonate with the viewers and advertisers alike, ensuring a unique entertainment experience....