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News |  05 Jul 2008 17:00 |  By RnMTeam

Big FM readies monsoon line-up

MUMBAI: Big FM's Mumbai station is readying its new show 'Har Subah with Archana Jani, Ek Superstar Ki Monsoon Kahani' with RJ Archana Jani on 'Big Chai'. The show, crafted with the rains in mind, is meant to soothe the anxiety of always-on-the-run Mumbaikar.

Big FM will give its listeners an exhilarating Bollywood extravaganza where celebrities like Vidya Balan, Shahid Kapur, Priyanka Chopra, Harman Baweja, Pritam, Vishal-Shekhar, Shaan and Sonu Niigaam have a t?te- -t?te with RJ Archana Jani and speak about their most memorable monsoon experiences, favorite music, getaways, first rains and their first romantic escapade. Listeners can call-in and ask questions to their favorite celebrities and be a witness to some of their interesting and candid confessions. The radio station has also lined up 21 well known celebrities for 21 fun filled days. Commenting on this new initiative, Big FM's Mumbai station head Sudarshan Saha says, "Sipping chai at a tapri while it rains is something which sums up the feelings of a Mumbaikar. Monsoon is a time for people to go out and indulge in fun and romance. Having a negative outlook for the rains will stop them from having fun. And therefore, BIG 92.7 FM has pledged to take care of the monsoons so that Mumbaikar's can have a fare share of their Masti and we can see some joyous moments along the streets of Mumbai".

Big FM has also tied up with the weather monitoring department LIMTEX for live updated weather reports from 22 different locations in and around Mumbai. The station has also identified 35 BMC low-lying areas of Mumbai and has appointed volunteers known as 'Big Mumbaikars' who will give listeners live traffic and weather updates round the clock.

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