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News |  11 Mar 2008 13:30 |  By RnMTeam

Big FM is radio partner for Wills Fashion Week

NEW DELHI: Big FM is the official radio partner for the Wills Lifestyle Fashion Week, starting from 12 March, and in this second season as radio partner, it is going to go live from the venue, Big FM station director Punit Mathur told indiantelevision.com.

We are going to go live this year, and expect a lot many more listeners for the event, Mathur said.

However, he added that this was more a content strategy and that the channel was not looking too much money-wise.The channel will set up a booth at the venue and bring to the listeners well-known fashion designers to feed the audiences with their takes on fashion, besides all the titbits of the goings at the fashion show, Mathur informed.

While the recordings will be done on flash recorders, for the live shows, the channel would use the tie-line using the ISDN line to send the live content to the station and upload it from there, he explained.

He said that the cost input would be minimally higher than that what it had cost them to cover the event last year, and the business outcomes, too, would not be very high.

There will be many contests for the listeners to participate in and the prizes would include designer clothing from top designers.

Both the content and the contests would be on the theme of the 100 Chartbuster that the channel has adopted, Mathur said.

This is a huge market, as fashion inquisitiveness is today not confined to any specific segment of our society, and everyone is curious and fashion conscious, he added.

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