MUMBAI: Big FM has promoted Sunita Uchil as the national sales director. She was earlier the regional sales director.

Uchil will be reporting to Big FM, Big Digital and Big Street national sales head- integrated sales unit Praveen Malhotra.

In her new role she will be looking after the entire functioning of ad sales, business development, strategic thinking, implementation and team building across all the Big FM stations.Praveen Malhotra said, This elevation is much deserved for Sunita, who boasts of an excellent track record and rich industry expertise. Given the competition that the radio industry is facing in terms of advertisers, her expertise in media sales will take us to the next level.