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News |  19 Jul 2010 17:49 |  By RnMTeam

Big FM partners Idea for Bangla Music Awards

MUMBAI: Hosting regional music awards seem to be the flavour of the day. After Radio Mirchi recently conducted Mirchi Music Awards South, Reliance Broadcast Network's radio arm Big FM has jumped into the awards bandwagon. The FM station has partnered with telecom operator Idea Cellular, to institute �Idea Big Bangla Music Awards 2010', recognising and celebrate outstanding talent in Bangla Music.

The awards are touted to have a transparent modus operandi, with a Jury encompassing stalwarts such as singer Usha Uthup, percussionist Tanmoy Bose and composer Abhijit Bandyopadhyay who will select the nominees in nine categories based on music released in 2009.

Some of these categories will then be thrown open to popular voting – Big Bangla singer of the year Male/Female, Big Bangla lyricist of the year and Big Bangla Rock/Pop song of the year. Final winners of these categories will be decided on the basis of public voting via SMS, IVR, online and physical ballots. The Jury will select winners in other categories including Big debutant of the year, Big Rabindrasangeet album of the year & Big background score of the year. Idea is sponsoring two special awards Idea Big song of the year and Idea Big lifetime achievement award.

A month-long promotion will be undertaken to promote the awards which will have the Bangla music & entertainment fraternity come forward to campaign for themselves or their colleagues on Big FM Kolkata & Asansol. Promoting the awards on ground, there will be canter activation in and around Kolkata as well as ballot boxes placed at all My Idea outlets and other alliance outlets.

Online promotions will see a dedicated micro site where Bangla music-lovers can cast their votes and catch up on all the Awards excitement, besides mailers and SMS push in the region. Idea Cellular, with a subscriber base of over 68 million nationally, will also offer a strong connect with the audience. It will also be supported with an outdoor campaign.

The grand finale, scheduled for 13 August, will witness an Awards Night graced by personalities from the Bangla music & entertainment industry. The event will be televised on ETV Bangla.

Speaking on the occasion, Big FM regional head - East Siddhartha Gupta said, Bengal has a very rich music heritage, however it has not received the recognition it deserves. The Idea Big Bangla Music Awards is part of our endeavor to acknowledge the music contribution from some of the best musicians of Bengal. Conceptualized by our experiential marketing wing Big Live, this is an excellent offering to be amplified through our radio station Big FM, given our core content is music. We are very happy to have Idea Cellular, who is known for their promotion of music across the nation, partner us in our endeavor of recognizing and thanking our music stalwarts for their work....

Talking about its association with the awards, Idea Cellular CEO-East Aloke Malik said, Music is Universal, and the people of Bengal have always preserved and celebrated this form of Art. Idea has always endeavored to promote all forms of Music, which has been at the core of our marketing and brand building strategy to establish strong consumer connect. Keeping these synergies in mind, we decided to present the �Idea BIG Bangla Music Awards 2010' to recognize excellence in Bangla Music. We are happy to partner with Big FM for this unique initiative which will offer an opportunity to a large number of Idea subscribers to relive Bangla Music and get closer to the legends and the upcoming Music sensations....

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