MUMBAI: Big 92.7 FM in furthering it brand-line of Suno Sunao, Life Banao, observes World Kindness Week, with its unique property called ‘The Big Dilwale’ from November 9th - 15th. Big 92.7 FM will celebrate the week as Big Dilwale across its network. It has been the radio stations endeavor to ensure differentiation whether through its innovative music positioning or through taking up causes which truly impact listeners lives positively.
Big Dilwale will awaken and shape public opinion on a gamut of social causes ranging from observing respect towards the elderly to showing compassion for animals.
For the next seven days of the week, listeners will awaken daily to a new initiative which would involve their active participation, and what better way to start a cause than to show kindness to oneself. The campaign kicks off with the peg spirituality and well-being and will involve holding therapeutic sessions of yoga for listeners. The listeners can also win gratifications in terms of vouchers of spas and health clubs. The initiative will be city-focused and all the participating centers will have daily cause in-tune to their city issues. Supporting the initiative will be a host of NGO’s, celebrities and most importantly the citizens. Each day will see the RJs’ of the respective stations owning an act of kindness for the day ranging from kindness to senior citizens, the environment, animals and so on. Jocks will also be visiting key city locations connected with cause and involve public participation to help make a change.
The week long campaign is an innovative initiative from the media company in terms of connecting with its target audience and striving to positively influence their lives. The scale, span and involvement from all sections of the society will surely go a long way in strengthening the relationship that that BIG 92.7 FM enjoys with its listeners as well as influencing public awakening.
Speaking about the initiative, Big FM senior VP programming Nirupam Sonu says, “Big Dilwale is our effort to give back to the society the love we have received. Over the years since our launch Big 92.7 FM has come to share an intimate relation with all our listeners through our path breaking content. The idea behind Big Dilwale emits from our core philosophy of creating a positive influence in our listener’s lives. I am sure the campaign will be a pioneering beginning in how companies strive to build relationships with their customers.”
MUMBAI: Big 92.7 FM in furthering it brand-line of Suno Sunao, Life Banao, observes World Kindness Week, with its unique property called ‘The Big Dilwale’ from November 9th - 15th. Big 92.7 FM will celebrate the week as Big Dilwale across its network. It has been the radio stations endeavor to ensure differentiation whether through its innovative music positioning or through taking up causes which truly impact listeners lives positively.
Big Dilwale will awaken and shape public opinion on a gamut of social causes ranging from observing respect towards the elderly to showing compassion for animals.
For the next seven days of the week, listeners will awaken daily to a new initiative which would involve their active participation, and what better way to start a cause than to show kindness to oneself. The campaign kicks off with the peg spirituality and well-being and will involve holding therapeutic sessions of yoga for listeners. The listeners can also win gratifications in terms of vouchers of spas and health clubs. The initiative will be city-focused and all the participating centers will have daily cause in-tune to their city issues. Supporting the initiative will be a host of NGO’s, celebrities and most importantly the citizens. Each day will see the RJs’ of the respective stations owning an act of kindness for the day ranging from kindness to senior citizens, the environment, animals and so on. Jocks will also be visiting key city locations connected with cause and involve public participation to help make a change.
The week long campaign is an innovative initiative from the media company in terms of connecting with its target audience and striving to positively influence their lives. The scale, span and involvement from all sections of the society will surely go a long way in strengthening the relationship that that BIG 92.7 FM enjoys with its listeners as well as influencing public awakening.
Speaking about the initiative, Big FM senior VP programming Nirupam Sonu says, “Big Dilwale is our effort to give back to the society the love we have received. Over the years since our launch Big 92.7 FM has come to share an intimate relation with all our listeners through our path breaking content. The idea behind Big Dilwale emits from our core philosophy of creating a positive influence in our listener’s lives. I am sure the campaign will
be a pioneering beginning in how companies strive to build relationships with their customers.”
Gadda da Vida is the lounge bar at the recently opened Novotel Mumbai Juhu Beach. Designed to carry a feel of the psychedelia of the 1960’s, Gadda da Vida takes its name from Details...
Gadda da Vida is the lounge bar at the recently opened Novotel Mumbai Juhu Beach. Designed to carry a feel of the psychedelia of the 1960’s, Gadda da Vida takes its name from Details...
Gadda da Vida is the lounge bar at the recently opened Novotel Mumbai Juhu Beach. Designed to carry a feel of the psychedelia of the 1960’s, Gadda da Vida takes its name from Details...
