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News |  30 Nov 2011 18:32 |  By RnMTeam

Big FM launches 'Red Ribbon Campaign' across 45 stations

MUMBAI: Big FM will embark a national �Red Ribbon Campaign' on World Aids Day across its 45 station network.

On 1 Dec, the radio jockey's will host a radio marathon that will last for 9.27 hours non-stop and discuss facts, mis-conceptions, importance of prevention, expert advice from specialist with listeners. Supported by Smita Thackeray's Mukti Foundation, the initiative is a noble cause by the radio station to spread awareness about the virus and create an AIDS-proof India.

The campaign was launched at an event held at Big FM Mumbai studio by Smita Thackeray, Bollywood actress Sameera Reddy, renowned musician Bappi Lahiri, singers Vaishali Samant, Shibani Kashyap and folk singer Swaroop Khan.

The event was hosted by breakfast jock RJ Divya who discussed with them the need to spread awareness. Also present at the event was Dr. Raj Harjani, HIV/AIDS Specialist who gave valuable information regarding AIDS and its prevention.