MUMBAI: Big FM Hyderabad in association with DVV Danaiah has launched the music of Ravi Teja's Telugu film Krishna.

As an exclusive radio partner, Big FM will promote Krishna with its on-air and on-ground activities and campaigns.

The station will feature interviews with the cast and crew of the movie, and also run contests for its listeners across Hyderabad, Tirupathi and Vishakapatnam.
Big FM programming head AP cluster Swapna said, "We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie which will generate listener interest and promote the movie far more effectively."