MUMBAI: 92.7 Big FM has introduced an innovative campaign �Diwali Ke Item Bomb' across its thirty markets.

'Diwali Ke Item Bomb', a game show where listeners will be asked questions, and if answered correctly will get them a chance to spin a roulette wheel and win prizes. The campaign will run for six weeks through on-air and on-ground activities.

The on-ground activities will cover RWA's, schools and colleges where people will get to spin the wheel in person. There is also an app that allows people to test their minds, spin the wheel and win.  The teasers are slated to be released coming Monday.

Commenting on this campaign 92.7 Big FM business head Soumen Ghosh Choudhury said, With a reach across 30 markets and a well tailored offering that is designed to get one hooked and addicted, this property will allow listeners an excellent opportunity to win goodies this Diwali, while advertisers will find an appropriate platform to connect with Diwali revelers across the country....