MUMBAI: Big 92.7 FM has completed one year of existence in Hyderabad on 25 September.Big FM is the third entrant in the Hyderabad private FM market after the launch of Radio Mirchi and Radio city.

As part of the celebration, the Hyderabad station has launched a contest "Paluke Bangaram" where every hour five listeners are given gold coins through out the day. Big RJs are celebrating birthday of listeners who are born on 25 September by taking cakes to their homes. The cakes are sponsored by a confectionary and bakery shop Country Oven.

Speaking about the one year of existence in Hyderabad, Big FM station director Ashwin Padmanabhan says, "FM radio was at nascent stage when we entered Hyderabad market. Radio consumption in Hyderabad cuts across all age group. So our target group is Sec A, B, C, D and that is the reason we have managed to be among the top position." During the period the 60- 65 per cent of cash flow of the station is contributed by local advertisers, the national players sharing the rest. Padmanabhan says that local garment shop, real estate, super market and local financial institutes are the key players in the local market.

Padmanabhan explains the various activities the station has undertaken during the year. "We achieved success for the cleanliness drive in the city that we had orgainised during the time when Hyderabad was affected by chikengunya. In `Salaam` awards, we felicitated those individual who contributed something good to the society."