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News |  10 Oct 2011 19:26 |  By RnMTeam

Big FM hosts second edition of 'Chipak Ke Jeeto'

MUMBAI: Big FM is back with the second edition of its popular reality show �Chipak Ke Jeeto' across its five metros Mumbai, Delhi, Bangalore, Lucknow and Kolkata.

In the Chipak Ke Jeeto show, the contestants are challenged to touch the prize object for the longest period of time, with minimal breaks. Big FM expects the participants to break the last year's record of 72 hours and 50 minutes.

The show will run for six weeks, and the station has planned a number of on-air and on-ground activities across its five cities.

Big FM business head Soumen Ghosh Choudhary said, Chipak ke Jeeto is the greatest endurance test of all times! This event, happening simultaneously across five stations, is a true Life Banao offering from Big FM delivering a unique entertainment experience to our listeners and a high format visibility and brand equity for advertisers....

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Games