MUMBAI: Big FM's Chennai station has announced a change in its Sunday FPC.
Offering infotainment along with an excellent music mix, Slow motion Sunday is about slow, soft and soothing music along with information and Kollywood updates.
In keeping with the entertainment habits of an average Chennai-ite and ways to de-stress over the weekends, the station’s offering apart from music that meets the local tastes will also offer information on local discounts, plays, events and other City happenings. Movies are on the agenda during the weekend and hence movie reviews will also constitute a part of the programming mix. When researching consumer preferences, another finding with the audiences in Chennai was their inclination to poems and hence inspirational poems have also made it to the offering from the station, says the station.
Says Big P B Ramaswamy, Cluster Director Tamil Nadu, “At BIG 92.7 FM, it is our endeavour to offer listeners a wholesome entertainment mix and this new offering is in perfect keeping with it. Sunday’s are lazy for most Chennai-ites who want to relax after a busy week. They are seeking options for ways to unwind and we are bang on as we offer them music that meets their requirements and information that gives them entertainment options in the City. We are confident that the local populace is going to love our offering as we share their slow motion Sunday’s with them.”
MUMBAI: Big FM's Chennai station has announced a change in its Sunday FPC.
Offering infotainment along with an excellent music mix, Slow motion Sunday is about slow, soft and soothing music along with information and Kollywood updates.
In keeping with the entertainment habits of an average Chennai-ite and ways to de-stress over the weekends, the station’s offering apart from music that meets the local tastes will also offer information on local discounts, plays, events and other City happenings. Movies are on the agenda during the weekend and hence movie reviews will also constitute a part of the programming mix. When researching consumer preferences, another finding with the audiences in Chennai was their inclination to poems and hence inspirational poems have also made it to the offering from the station, says the station.
Says Big P B Ramaswamy, Cluster Director Tamil Nadu, “At BIG 92.7 FM, it is our endeavour to offer listeners a wholesome entertainment mix and this new offering is in perfect keeping with it. Sunday’s are lazy for most Chennai-ites who want to relax after a busy week. They are seeking options for ways to unwind and we are bang on as we offer them music that meets their requirements and information that gives them entertainment options in the City. We are confident that the local populace is going to love our offering as we share their slow motion Sunday’s with them.”
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