MUMBAI: Reliance Media World Limited's radio venture Big FM has introduced structural changes in its brand name. The station which was earlier called �Big 92.7 FM' has been renamed as �92.7 Big FM'.

The alteration has been made to emphasize on the frequency '92.7 FM'. Comments Big FM Senior Vice President – Marketing Anand Chakravarthy, We had introduced the new brand name in February this year and the modification is done mainly for better recall from the listeners point of view. We want to create a brand with strong recall for our frequency....

The station will not be carrying out any promotional activities for the brand changes and has inculcated it slowly in its programming over the last month. The brand change has been flown into our on air and off air presence by making changes in the packaging of the station on air and hoardings on ground. The recent OOH hoardings on comedian Raju Srivatsav being part of our break fast show already carries the new logo,... states Chakravarthy.

MUMBAI: Reliance Media World Limited's radio venture Big FM has introduced structural changes in its brand name. The station which was earlier called �Big 92.7 FM' has been renamed as �92.7 Big FM'.

The alteration has been made to emphasize on the frequency '92.7 FM'. Comments Big FM Senior Vice President – Marketing Anand Chakravarthy, We had introduced the new brand name in February this year and the modification is done mainly for better recall from the listeners point of view. We want to create a brand with strong recall for our frequency....

The station will not be carrying out any promotional activities for the brand changes and has inculcated it slowly in its programming over the last month. The brand change has been flown into our on air and off air presence by making changes in the packaging of the station on air and hoardings on ground. The recent OOH hoardings on comedian Raju Srivatsav being part of our break fast show already carries the new logo,... states Chakravarthy.