MUMBAI: In its zest to create innovative and festive based content for listeners, Big FM has initiated Live Ramayana Path on the auspicious occasion of Ram Navami.

The offering titled ‘Big Ram Navami’ will be aired across 11 Big FM stations in four states ie UP, MP, Bihar and Jharkhand. The 24 hours Ramayana Path will spread over two days, 31 March and 1 April and culminate with grand celebrations of Rajtilak on Ram Navami.

The station has brought on board renowned preacher from Hindi heartland, Sri Sudhanshuji Maharaj who will explain the relevance of Ramayana verses from in the present era.

The radio sation will host live Ramayana from a prominent temple in each city with anecdotes on the popularity of that particular temple and more.

The station will earmark devotional time bands interspersed with Chaupis, Ram Shlokas, trivia and capsules on Lord Rama and sharing interesting and engrossing stories about his ardent devotee Lord Hanuman.

“This offering is another first from our stable, connecting our listeners spiritually, through Ram Navami. To ensure relevance and direct connect we have also brought on board a specialist who can connect audiences. Radio is a local medium and this is part of our endeavour to offer audiences an opportunity to enjoy a varied platter of content that makes for relevance to audiences of the region, while offering marketers an excellent opportunity to connect with audiences,"according to a company statement.