MUMBAI: Big FM has initiated second leg of its eco-friendly campaign Avon Cyclogreen across 36 cities in India.

The campaign engages the citizens to take a pledge to cycle to work at least once in a week. Starting from 24 November in Chandigarh, the campaign will travel across 36 cities of India and will end with a grand culmination on 20 December in Kolkata. Each city will see one lucky winner emerge, who will win a bicycle, duly autographed by the jock.

Through the activity promotion Big FM RJs will encourage the local populace to use their bicycle at least once a week and will motivate listeners to support the cause. 92.7 Big FM has partnered with cycle manufacturer Avon Cycles for this activity.

Speaking about the initiative, 92.7 Big FM spokesperson said, We are extremely happy to bring in the second leg of the Avon Cyclogreen. 92.7 BIG FM is a consumer centric brand and this initiative is in keeping with our endeavor to impact lives of our listeners positively through whatever we do, especially in the green space. We are very happy to have Avon Cycles as our partners through this initiative and are confident that together we will be able to reach out to a relevant mass, creating an impact in the green space....