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News |  12 Apr 2010 16:54 |  By RnMTeam

Big FM appoints west regional head for Big Events

MUMBAI: In a move to beef up its BTL team, Reliance Media World Ltd. announces the appointment of Sameet Sharma as regional head -west for Big Events, a part of Big Live, the experiential marketing arm of Reliance Media World Ltd. In his new role, Sameet will be responsible for augmenting the business in the western region through growing the corporate clientele base by increasing the assortment of services provided under the events and BTL space.

As the regional head - west, he will also be responsible for building a strong backend team that ensures unmatched and unparalleled tailor made, value creating solutions to clients, to suit specific brand requirements  In his new role, Sameet will report to Reliance Media World Ltd. national BTL head Navneeth Mohan in strengthening its integrated solution offerings to clients.

Speaking on the appointment Reliance Media World Ltd. national BTL head Navneeth Mohan says, Having known Sameet for several years, I have seen him grow into a fine professional and am very happy to have him on board. His inimitable style of creativity, ability to ensure the best quality of executions and lead teams to achieve the optimal levels of delivery are his strengths which I am confident will bring great value to the organisation. As we offer the experiential marketing experience to Clients, we are happy to have someone with the experience and passion like Sameet leading the team and the business to the next level....

With a post graduate diploma from the International Institute of Event Management, Sameet learnt the tricks of the trade through first hand experience as a freelancer, when he began his career in 2001. He worked on some prestigious projects like Gladrags Manhunt and Mega Model, Jaipur Virasat Utsav, Chattishgarh Rajya Mohatsav, JW Marriott New Year bash to name a few, which exposed him to some tough situations making him learn quickly and adapt well. He was also part of the Indian Television Academy for their television awards Indian Television Academy Awards... right from the first year till its 3rd year  He then freelanced with Encompass in managing the auditions and the city finals for the Zee – India's best... the first ever reality show for the budding actors in India.

Armed with his experience of working on large scale and multi-city events, he then joined Encompass, on their roles, in 2004 and spent 2 years in production, understanding the business of corporate events in India. Starting 2006, he moved to client servicing at Encompass as a key lead in handling client relationships like Aditya Birla Group-Cement Division, Idea Cellular Ltd., Piramal Healthcare Ltd, ICICI Prudential, HSBC, UTI Mutual Funds and was involved in handling their national and international events 

Sameet's interest to identify and apply new opportunities and technologies to his events, his excellent show-running skills, presence of mind for backstage management and experience in handling shows in both the Indian and overseas markets are traits that he brings to the table which promise to add much value to the business.

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