MUMBAI: Big FM has roped in Ramita Chaudhuri as its new station head-Kolkata. Her span of work would encompass overall functioning of the station, adding value to the its profitability and also widen the listnership base.

Talking about the new appointment, Big FM regional head - East and South Soumen Choudhury says, "Ramita's excellent track record in creating marketing hallmarks for the station would surely help her in her new role and we are sure that Kolkata under her leadership would see new vistas in brand equity."Ramita has over 9 years of experience in communications and marketing industry with specialized knowledge in direct marketing and brand management. As the Regional Marketing Head for the eastern region (Kolkata, Assam, Bengal, Orissa and Bihar), she would work for the launch of marketing campaign in Kolkata and 6 cities across east.

Her earlier profile includes working with Hutchison Telecom (where she was responsible for the successful launch of Hutch operations at the state level across West Bengal apart from effective ground activation programs), Lowe, Wunderman India, Imagine Advertising and DIREM.