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News |  10 Jun 2011 18:29 |  By RnMTeam

Bacardi launches new global campaign in India

NEW DELHI: Bacardi India has launched its new global campaign �Bacardi Together' in collaboration with Randolph Correira, one of the most prolific music producers in the country, iconic rock band Pentagram and popular electronica duo Shaair n Func - to create a catchy base track.

Over 30 days, hundreds from across the country contributed to the track, along with scores of leading Indian musicians including Monica Dogra, Raghu Dixit, Vishal Dadlani, Swaratma, Zero. The track was uploaded online for music lovers to listen and add.

The on-ground campaign was organised across Delhi, Pune and Bengaluru, with the performance from percussionists Sivamani, Montry, Jishnu (Swaratma) and Amit Kilam (from Indian Ocean).

The Bacardi Together Movement... aims at helping people overcome barriers, creating opportunity for people to connect and to enjoy the simple yet profound joy of being together, of having a personal, one on one connection.

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